Revenue delivery, owned

Close the gap betweenpromised and deliveredrevenue. Faster.

For businesses with complex growth challenges, we win the business that isn't coming to you and unstick the deals that have stopped moving.

A Revenue DeliveryConsultancy for ComplexBusiness

Who we are

Rhaeadru works with growth-stage, mid-market and larger businesses facing complex growth challenges. Net-new business is the core specialism, the customers you don't yet have and the hardest revenue there is. We apply the same discipline to pipeline that has stopped moving: stuck deals, flat accounts, opportunity that should have closed and didn't.

Business leaders discussing revenue strategy around a meeting table

What we do differently

Most consultancies stop at the deck.

Most consultancies tell you what you could do, hand over a deck, and leave. We advise, design the system, then deliver it, owning the number until the revenue is real.

Not another sales team. Not a templated playbook. Consultancy with delivery attached.

How we work

From learning the business to owning the number.

An aligned group of business leaders building revenue momentum together
01

Learn the business

We start inside your business, not outside it. What you sell and what actually closes. Who buys, and who blocks. Where deals die and why. What your team can genuinely deliver, and what it can't. We read the pipeline against reality and tell you what we find, including the parts you may not want to hear.

02

Build the system

We design the revenue system around what we've learned. Which accounts, in what order, entered through which door and with which proposition. Buying groups mapped across the economic, technical, risk and operational buyers. Governance defined, so everyone knows what happens weekly, monthly and quarterly, and who owns each part.

03

Work the deals

We get in and work it. Executive access, warm routes where they exist and cold where they don't. Stalled deals challenged rather than carried. Forecast confidence scored against evidence rather than optimism. This is the part most organisations don't have the discipline for, and it's why pipeline sits still.

04

Own the number

We stay accountable until the revenue lands, then leave behind a system that keeps running without us. The account strategy, the cadence, the entry routes, the discipline. Not a one-off push.

What we own, what you own

Shared accountability, clearly split.

We own

The execution. The system, the access, the governance, the discipline, and the revenue number itself.

You own

The decisions. The introductions we ask for, the technical and commercial resource when a deal needs it, and a named executive who can unblock what we can't.

Ownership only works when both sides are clear about which half is theirs. We tell you what we need before we start, not when something has already slipped.

Why it matters

One number, defended across the executive table.

CEO

The number you promised is the number you deliver, sooner.

CFO

Revenue arriving on a shorter and more predictable cycle.

CMO

More of what you generate becomes closed business, not losses in the handoff.

CRO

A forecast you can defend, with the blockages taken out.

Where it starts

A defined first engagement.

Most clients don't begin with the full model. They begin with a defined first engagement: a short, fixed-scope piece of work that reads the business, tests the revenue hypothesis and produces something you can act on whether or not we go further.

It qualifies both sides. You see how we work before committing to a longer programme. We see whether the model fits before promising a number.

How we engage

Start with the gap. Scale when the evidence supports it.

Every engagement begins with a clearly defined commercial problem. We diagnose what is preventing revenue from moving, test the evidence and agree the right level of intervention.

You do not need to commit to a long programme to find out whether Rhaeadru can create value.

01

Revenue Gap Review

30 minutes | Complimentary

A focused conversation about the revenue you have committed to, the gap you are carrying and where accountability currently sits.

We review your assessment findings, challenge the apparent constraint and establish whether there is a commercially valuable problem to solve.

02

Revenue Sprint

Three to four weeks | From £5,000 + VAT

A short, fixed-scope engagement focused on one defined revenue challenge.

You leave with a validated diagnosis, clear commercial priorities, the relevant accounts and stakeholders, and an executable course of action, whether or not we continue working together.

03

Embedded Revenue Ownership

From £18,000 per month + VAT

Rhaeadru works alongside your leadership and commercial teams to build the revenue system, create access, strengthen the commercial case, progress priority opportunities and maintain the governance needed to keep revenue moving.

The scope and measures of success are agreed following the initial diagnosis or Sprint.

04

Enterprise Revenue Pod

Bespoke | From £50,000 per month + VAT

A dedicated, multidisciplinary team for organisations pursuing a significant market, portfolio or revenue objective.

The Pod can combine strategic revenue leadership, account development, solution expertise, content and executive activation around the capabilities already available inside the business.

Clear commercial alignment

Where Rhaeadru accepts direct accountability for closed revenue, a clearly defined success fee may also be agreed. Scope, fixed fees, success measures and calculation methods are confirmed in writing before work begins.

Choose your starting point.

Already know where the gap is? Book a Revenue Gap Review. Still diagnosing it? Take the Revenue Gap Assessment.

About five minutes

Experience behind the model

Built in the field, not in a workshop.

More than 20 years leading complex B2B sales across global telecoms and technology, including Tata Communications, Verizon, BT, EE.

Some major wins include Intertek, DHL, Williams Lea, Wipro, Deloitte and Amey.

Four global organisations. A selection of major wins. A snapshot of the experience that built the model.

Rhaeadru in practice

Quantico Solutions

Rhaeadru works across Quantico Solutions’ net-new customer acquisition and existing pipeline, combining strategic account development, executive engagement and opportunity progression.

“Rhaeadru operates as an extension of our leadership team, bringing structure, focus and commercial ownership across both our existing pipeline and the net-new opportunities we need to create. The team combines senior-level engagement with the discipline required to keep complex opportunities moving towards conversion.”
CEO, Quantico Solutions

Reasons to work with us

We get in and win deals.

Net-new is the specialism

The hardest revenue there is, and where we start.

Built for complexity

A structured system designed for complex, multi-stakeholder B2B sales, not another sales team or a templated approach.

Designed, built and owned

Not recommended in a deck and handed over.

Access from cold

Getting to the people who decide, with no relationship to start from.

Accelerated to close

The gap between the number promised and the number delivered, closed faster.

Reasons to believe

Evidence, not assertion.

THE MODEL BEHIND THE WINS

Built across 20+ years of turning complex opportunities into revenue.

Transparent success fees

Defined tiers, worked examples, no ambiguity.

A named accountability model

Every activity mapped to an owner.

Specificity as credibility

Named people, named programmes, real detail.

Evidence, not assertion

Projections labelled as illustrations, not forecasts.

Staged commercial gates

Sprint, then embed, then scale.

The outcome

New customers won.

Stuck deals moving.

The gap closed faster.

A system that keeps working after we've gone.

Own the outcome

Let's talk about the gap.

A first conversation covers the revenue you've committed to, the gap you're carrying, and where accountability currently sits.

Not ready to talk? Take the Revenue Gap Assessment.